The metaverse is not a crank and should not be dismissed as such.

The metaverse is not a crank and should not be dismissed as such.

"The discussion about the metaverse/Web3 should not be dismissed as a crackpot idea - it will come, but the timing is still open," says Prof. Dr. Wolfgang Prinz.
The metaverse/web3 is not the further development of the blockchain, but links technologies such as blockchain, NFTs, augmented reality, cryptocurrency and network technologies together."

Many thanks to the experts at heise online for this great article! That's exactly how I see it too. ๐Ÿ‘๐Ÿป๐Ÿ‘๐Ÿป๐Ÿ‘๐Ÿป

What I find fascinating are the conversations in which "management consultants" downplay the whole issues or even describe them as
"crankiness from some techies who want the next big thing".

You even have to be verbally called a "NewWork-smoker" because individual consultants obviously don't understand the subject matter and talk badly about it out of ignorance.

This doesn't bother me at all. In fact, it doesn't surprise me at all, because it's precisely these people who are partly responsible for the fact that Germany is currently in the lower digital midfield (Source:

What I find much more exciting is the independent, serious survey of around 2,000 SMEs conducted by Deutsche Telekom in the "Digitalisation Index for SMEs 2021/22" with the core statement:
โžก๏ธCompanies focus on security, sustainability and modern working environments.
and more concretely:

โ–ถ๏ธ"Modern working environments for more productivity -
German companies are increasingly relying on mobile and digital collaboration: new work has established itself as a fixed working model at just under half (49 per cent) of the companies surveyed."
(Source: Telekom)

SMEs are taking the reins into their own hands again. That's good and right ๐Ÿ˜ƒ๐Ÿ‘๐Ÿป๐Ÿ‘Œ

In this respect, I would like to reiterate the opening quote of this post:

โžก๏ธ "The discussion about the metaverse/Web3, should not be dismissed as spin".

The backbone of our economy is the middle class.

Is your company already part of the 49%?

It's easier than you think.

#midsizebusiness #economy #newwork #hybridwork #virtualworkworld

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